Elon Musk announced today that Twitter will now display view depend on tweets, giving users more insight into the reach of other users’ content.
Twitter’s tweet view count, otherwise referred to as impressions, was previously just available to the account that released the tweet.
The exception, as Musk notes, are videos, which have actually typically displayed a view count.
Twitter is presenting View Count, so you can see the number of times a tweet has been seen! This is regular for video.
Shows how far more alive Twitter is than it may seem, as over 90% of Twitter users check out, however don’t tweet, respond or like, as those are public actions.
— Elon Musk (@elonmusk) December 22, 2022
A tweet’s view count will be shown under the primary content and will update in real time as the tweet is seen.
The choice to make tweet impressions public seems motivated by the concept that it will make Twitter look more active.
Tweet view counts will provide outdoors observers a better understanding of the possible reach and effect content can have on Twitter. In Musk’s view, this might motivate more people to sign up with and get involved on Twitter.
For brand names and organizations, view counts will be a handy method to measure the reach and engagement of sponsored material on the platform.
Understanding the number of impressions other peoples’ tweets get can also help services recognize real influencers in their niche, as engagement numbers don’t tell the entire story.
As others have currently mentioned, public view counts can potentially expose accounts that artificially inflate their engagement and fan numbers.
If a celeb or “journalist” has 2 million fans and barely gets any views on their tweets due to the fact that they acquired 1.9 million phony fans in order to seem A-List …
This will expose great deals of fake fans acquired by so called media stars and superstars. https://t.co/XdMuapiPrH
— Wall Street Silver (@WallStreetSilv) December 22, 2022
In time we’ll familiarize who genuinely has an audience on Twitter and who has a large percentage of inactive fans.
Featured Image: Phil Pasquini/SMM Panel