How the Twitter Algorithm Functions in 2023

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Twitter can be unpredictable, but one thing stays certain– you got ta respect the algorithm if you want to make huge relocations. That means if you want to enhance engagement, drive traffic to your site and generally develop awareness for your brand, you’ll require to understand how to deal with the Twitter algorithm.

Unlike other apps, Twitter permits its users to choose what they see. Users can choose in between the algorithmically driven default timeline (Top Tweets) or seeing Tweets in reverse chronological order (Latest Tweets).

However even if some users aren’t opting for Leading Tweets, the algorithm still identifies virality on the website. After all, material still spreads even more when real users are spreading it. Even if the algorithm only serves a choose group of people, posts will spread as individuals start retweeting, replying or liking them.

Leveraging the Twitter algorithm is important to any brand name presence. So let’s dig in and figure it out together.

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What is the Twitter algorithm?

The Twitter algorithm is a set of guidelines that rank material on the platform, figuring out each post’s value based on a set of guidelines.

In essence, the algorithm is a main brain that powers what we see on Twitter and how we see it. These decisions are based on many factors, consisting of area, virality, personal interests, recency and whether the post contains media. Do not stress, we’ll break all of it down shortly.

Like a lot of social networks websites, the Twitter algorithm changes all the time– and is in fact a combination of several algorithms. Regardless of the updates, nevertheless, there are some evergreen truths that will help you utilize the algorithm to reach its maximum potential.

If you learn what drives trending subjects, timeline Tweets and whatever in between, you can use Twitter’s algorithms to their full potential.

How the Twitter algorithm operates in 2023

Among the most remarkable aspects of Twitter’s algorithms is likewise one of the scariest– they truly do have a mind of their own.

That’s due to the fact that Twitter, like a lot of other social networks business, uses “black box” algorithms. That means the inner functions of the algorithms are kept secret from users, though we do understand they use maker learning to sort content based on various ranking signals.

As CNN explains, “Even those who can understand the code that goes into an algorithm don’t always understand how it works … Individuals who construct these systems don’t constantly understand why they reach their conclusions, which is why they’re frequently described as ‘black boxes.'”

That might be changing. Prior to purchasing Twitter, Elon Musk asked his fans to vote on whether Twitter’s algorithm ought to be open source. 1.1 million people voted, and the outcome was an overwhelming “yes.”

As CNN reported, Musk duplicated his goal to open Twitter’s source code at a TED conference in Vancouver. His factor? He wants to “unlock” Twitter’s “extraordinary capacity” by making it much easier for users to understand why their Tweets are being promoted.

This openness might also help fend off duplicated reports that the Twitter algorithm is biased, which the business has striven to refute.

House vs. Most current Tweets

Twitter users can toggle in between 2 various timelines: Home or Latest Tweets.

Most current Tweets reveals you a real-time, reverse sequential timeline of Tweets from individuals you follow. If you do not follow a lot of individuals (or you follow a lots of people and are hopelessly addicted to Twitter), this is the best view because it will reveal your buddies’ Tweets even if they don’t get a great deal of traction.

House uses Twitter’s ranking algorithm to show posts based on what the algorithm perceives as more crucial to you. Several aspects play into what makes a Tweet appear on the Home timeline.

As Twitter describes, “House, or top Tweets, are ones you are most likely to care about a lot of, and we select them based upon accounts you engage with frequently, Tweets you engage with, and a lot more.”

“This indicates you will in some cases see Tweets from accounts you do not follow,” they continue. “We advise Tweets to you based upon who you currently follow and Topics you follow, and don’t suggest content that might be violent or spammy. We share recommendations through push notifications, your Alerts tab, and by adding them to your Home timeline.”

To switch in between the House timeline and Most current Tweets, click the star symbol at the top of your Twitter timeline. The star symbol can be discovered on both desktop and mobile.

If you read Twitter for your own satisfaction, you may prefer one timeline over the other. However if you’re trying to market a brand, you’ll want to learn how to get your content into the House timeline.

Twitter Topics

Considering that 2019, Twitter has enabled users to follow Subjects in addition to individual Twitter accounts. That implies users can opt-in to get Tweets about their favorite stars, artists, sports teams or basic conversation topics without having to discover particular accounts or by hand search for hashtags.

To see what Topics you presently follow or explore those you may be interested in, you can click the 3 dots at the side of your Twitter home page, then click through to the Topics page.

< img src= ""alt="twitter subjects" width="310" height=" 282"/ > On mobile, the Subjects button will already appear on your navigation menu.< img src =" "alt="subjects navigation menu"width ="310"height ="282"/ >“We want Subjects on Twitter to reflect the more comprehensive, lasting discussions people have about the occasions, people, and things

they go over,” Twitter discusses.”So we utilize maker learning to discover related Tweets from these discussions. This might mean they Tweet a lot about the Topic or interact a lot with Tweets about the Topic. From there, we discover the Tweets that are most interesting to those individuals, utilizing algorithms, keywords, and extra signals.”

From the recommended topics above, you can see that Twitter’s algorithm has actually figured out that I like cats (real!), amusing tweets(certainly true!) and Jin (I’m much more of a Jungkook fan …).

The Topics you subscribe to will end up being another factor in how Twitter’s algorithm shapes your experience.

The Explore tab Twitter used to arrange all of its content based upon hashtags, however the site has actually ended up being more complex the more it’s grown. Now, a curated selection of suggested content appears under the Explore tab. To get to Explore, click the hashtag on Twitter desktop or the search icon on Twitter mobile.

The Explore page’s content deals with your place, but you can make it international instead. Tap the settings icon on the Explore page and turn off Program content in this place. You can likewise click around to see what’s trending in other places.

The Explore tab itself actually has several tabs within it, including For you, Trending, News, Sports, Enjoyable and Home entertainment.

For you

Just like TikTok before them, Twitter has a For you tab too. It contains recommended Tweets, accounts, subjects and other material that the Twitter algorithm has actually determined you may be thinking about.

It’s not totally connected to your picked Topics, however the For you page will make selections and recommendations based on your Twitter history. The more you utilize Twitter, the more precise it will be.


The Trending tab is where, well, all of the appeal and turmoil of Twitter takes place.

It consists of a list of the top 30 trending topics in your nation– you can tap through to each one for additional information.

Twitter’s trending algorithm ranks subjects by volume of Tweets, replies and retweets, however that’s not the only aspect. As Twitter describes, “This algorithm recognizes topics that are popular now, rather

than subjects that have actually been popular for a while or daily

.”In other words, the Trending tab is for emerging conversations. That discusses why you may see a celeb’s name trending and not know whether they’ve died, gotten an untidy divorce or simply got photographed with their fly down on a red carpet.

News, Sports, Fun, Entertainment

The Explore area is completed by tabs dedicated to News, Sports, Fun and Entertainment. Each of these tabs will show trending subjects and leading Tweets in their respective fields.

If you’re curious about what’s taking place on the planet of sportsball or feel like keeping up with the Kardashians, you can click the Sports or Home entertainment tabs. And if you ‘d rather prevent those things like the pester, you can try to focus on the News or see what sort of ridiculous things are popping off in the Enjoyable tab.

Twitter algorithm ranking signals

We’ve found out that Twitter enjoys to recommend material, but then the question stays– how do you get Twitter to suggest your material?

According to Twitter, top Tweets are chosen “based on accounts you engage with most, Tweets you engage with, and far more.”

That’s a little unclear, but here’s what Twitter has shared about its House timeline, Trends, and Topics ranking signals:


  • Twitter prioritizes Patterns based upon “subjects that are popular now, instead of topics that have actually been popular for a while or daily.”
  • Current occasions and topics may appear in a section at the top of the House timeline called What’s Happening.


  • Twitter will construct a profile for you based on previous actions like your own Tweets and Tweets you have actually engaged with.
  • The app will likewise prioritize accounts you often engage with and subjects you follow and engage with a lot of.
  • Your location is also a key element in what content will be pushed toward you.
  • Twitter likewise keeps an eye on the number of Tweets you’ve made that belong to a subject.


  • Twitter will prioritize a Tweet based upon how popular it is and how individuals in your network are connecting with it.
  • If you follow a specific Topic, Twitter will take a look at how many people are Tweeting, retweeting, responding, and liking Tweets about that Topic.
  • In the Trending tab, Twitter will keep count of the number of Tweets associated with the Trend.

Rich Media

  • Twitter will organize tweets based upon what kind of media it consists of, like images, videos, GIFs or polls.

In all of their press materials, Twitter particularly says they will not advise “material that might be abusive or spammy.” So, y’ know … do not do that.

10 ideas for working with the Twitter algorithm

1. Preserve an active Twitter presence

Twitter is a lot of things, however one thing it isn’t is precious. You must obviously believe before you tweet, however don’t overthink it. If you have actually got an idea for a post, just do it. Either it’ll work, or it will tumble, and the timeline will keep moving.

Hootsuite typically advises publishing at least 1-2 times per day and an optimum of 3-5 times daily (with numerous Tweets in a thread counting as one post). That’s the very best method to keep your followers engaged.

It’s also crucial to remain in the algorithm’s great beautifies. If you just tweet once a week, it’s highly unlikely that you’re going to be pushed to the Home Tweets page.

2. Get verified

In theory, it’s never ever been much easier to get verified. That’s due to the fact that the service now allows anybody that spends for a Twitter Blue membership service to get all the advantages of a blue check.

Yes, you check out that right– anybody who registers for Twitter’s brand-new program will now be eligible for verification.

According to the new guidelines for Twitter Blue, all you require to do is pay $8 a month on your web internet browser or $11 a month to have the service on iOS. Then, you’ll get functions like the capability to edit tweets and post longer videos than everyone else– in addition to the other benefits of verification.

This implies, of course, that you’ll do better with the algorithm. As Twitter puts it, verification will allow you to “rocket to the top of replies, discusses and search,” adding that “Tweets from validated users will be prioritized.”

In the past, users were validated due to the fact that they were notable in their field (such as stars or journalists), however Twitter now says it will just validate users when they subscribe for Twitter Blue.

There are a few new checkmarks on Twitter now, too. Company accounts will get a main gold checkmark, while federal government accounts will receive a gray one.

3. Tweet at the right time

Sure, the Home Tweets algorithm will press out pertinent material long after it was very first posted, but it’s still best to publish strategically so you have a better possibility of snowballing into virality.

Hootsuite research reveals that, in basic, the very best time to post on Twitter is 8 a.m. Pacific on Mondays and Thursdays, so you could save your best content for then. However bear in mind that Twitter is an international platform, indicating every timezone matters.

If you want to find your best time to publish, attempt retweeting your finest content at various times throughout the day to see when you acquire the most traction.

4. Usage tags actively

They may appear charming or even cringe (specifically if you’re still utilizing #YOLO or #Winning), however hashtags are still an excellent way to acquire traction on Twitter.

Twitter information reveals that a Twitter ad gets almost 10% more attention when it includes branded hashtags.

Keep an eye on trending hashtags and use them organically with your posts. However don’t overdo them– the algorithm dislikes spam.

You can likewise tag other users, which will naturally encourage them to retweet or engage. Pointing out someone in a tweet is a great method to spread your reach and appease the algorithm. But again– spamming is a no-no.

5. Use pictures, videos, GIFs

An increase in engagement can assist your Tweet’s ranking with the Twitter algorithm. And it’s popular that Tweets with pictures, videos, and GIFs tend to get more attention.

And while you utilized to be limited to one video or GIF per Tweet, Twitter just recently made it possible to add up to 4 pieces of media per Tweet. You can mix and match videos, GIFs and pictures. It’s a terrific way to get imaginative with your posts.

You should also add captions to any videos, as they lead to a 28% longer view time. And while you’re at it, ensure you include alt text so that your media posts are available for everyone.

6. Encourage fans to engage

When it concerns getting engagement on Twitter, it’s simple. Ask, and you will receive.

Ask an open-ended concern or welcome your followers to share photos or videos with you. Start a light-hearted debate. Possibly try participating in a dangerous reply or two.

An open-ended question that motivates quote-tweets is one of the very best, most convenient ways to get individuals to engage. Music publicist Eric Alper is the master of this art kind:

7. Try a Twitter Survey

Another thing you can ask for? Votes. Polls are a quick and simple way to request input on something. It might be anything from an on-brand survey to an ask for concrete feedback.

Or, you might use surveys to really have some enjoyable with it.

Ask a questionable concern, and people will feel personally responsible for making their side win. Better than that, they’ll return to ensure their side won. And if it’s losing, they may even share the survey with their followers to require more votes.

Like many socials media, Twitter enjoys to promote its own functions, so surveys do well in the Twitter feed algorithm. And two times as so if people are up in arms about them.

8. Sign up with pertinent trends and topics

Search for patterns and topics that your brand name can contribute to– or lead. You might prepare ahead with Twitter’s routinely updated marketing calendar or, better yet, bookmark Hootsuite’s complete list of social media holidays.

Keep an eye on the Trending tab on the Explore page for the latest trends in real-time. But don’t trend-jack or news-jack your way into every conversation on Twitter. Discover the subjects and styles that make sense for your brand name.

9. Repackage leading material

Even if you tweet at peak times, possibilities are numerous fans might have missed your Tweet. And if it carried out well the very first time, it likely will again.

There are plenty of methods you could keep the ball rolling for the algorithm. Over the years, self-retweets have actually grown more typical– you could do this if your preliminary tweet got some traction and you want to keep the ball rolling.

You can likewise re-share the very same content however word it in a different way or approach it from a totally various angle. Find imaginative methods to repackage and re-share what works.

For example, if you’re sharing a blog post, you might highlight various components of the exact same material at various times. You can consider it another way to A/B test and find which approach your audience finds most compelling.

Below you’ll see 2 different ways Vulture promoted their 2021 Jennifer Coolidge profile, including a viral quote from the piece and another more current share of the piece to coincide with The White Lotus season 2.

10. Apply insights from analytics

When it pertains to algorithms, there are no one-size-fits-all services. Use Twitter Analytics to track what works and what doesn’t for your specific account, and keep screening.

And for a bird’s eye view of how your material is performing throughout different social media platforms, select a social media management tool like Hootsuite.

Hootsuite enables you to pretty much do it all:

  • Develop and schedule customized analytics reports so you’re always on top of your efficiency
  • Track and benchmark your posts versus your competitors and market averages
  • Keep an eye on trending topics and hashtags so you can prepare your next project
  • … oh, and you can likewise make up, schedule, and publish posts for each social platform, including Twitter, TikTok, Instagram, Facebook, Messenger, LinkedIn, Pinterest and YouTube

Handle your Twitter existence along with your other social channels and save time using Hootsuite. From a single control panel, you can schedule and publish posts, engage your audience, and procedure performance. Attempt it free today.