Advertisers around the world today started their weekly routine with a huge issue accessing Google Ads.
Word quickly spread throughout Twitter and LinkedIn, with verification from others that this isn’t a periodic issue.
Google Status Dashboard Verifies Failure
From the Google status dashboard, the failure was validated today, January 23rd, at 8 am CST. You can follow the occurrence in real-time here.
Image credit: Google Ads, January 2023 Since
midday CST, the issue has actually still not been dealt with. Google Advertisements Liason Ginny Marvin also required to Twitter to verify the problem: We’re examining reports of an issue with Google Ads. We will supply more info shortly. The impacted users are not able to access Google Ads. Please see the dashboard for updates: https://t.co/0AqTKCl6Ts
— AdsLiaison (@adsliaison) January 23, 2023
Online marketers took to LinkedIn and Twitter to voice their concerns.
Why This Matters Advertisers can not handle or enhance their
correct access to Google Ads. A lot more, Google Advertisements are still serving to users, but online marketers can’t see or react to real-time performance. When marketing dollars are at stake, this is a huge concern for companies of any size. If you’re utilized to weekly reporting, that’s another job you won’t have the ability to do till the
Google Ads problem is resolved. This interruption is bothersome for Google after their layoff statement of 12,000 workers on Friday.
< img src="https://cdn.searchenginejournal.com/wp-content/uploads/2023/01/linkedin-response-google-ads-down-63cecdfcb8464-sej.png" alt="Marketers react to Google Advertisements blackout on LinkedIn."/ > While this outage is most likely an unfortunate coincidence to Google Ads, marketers were quick to put it together.
Google Ads is still down for many users as of Monday afternoon. After the Friday announcement of 12,000 Googlers, concerns have actually emerged if these layoffs have impacted the innovation and staffing that manages these platforms.
This is a developing story and will upgrade as Google offers more information.
Featured Image: Stmool/SMM Panel