Meet Irina Novoselsky, Hootsuite’s new CEO

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Today we’re excited to reveal Irina Novoselsky as Ceo and member of the board at Hootsuite. We asked her to share her ideas on why she’s signed up with the team:

When the war broke out in my birth country of Ukraine last year, like everyone, I was glued to social platforms for real-time updates, absorbing the stories and images of individuals affected. That moment in time highlighted for me how important social has actually ended up being to how we live, work and comprehend the world.

As social has progressed into a continuous engine of online culture and connection over the previous ten years, it has likewise become an essential method for businesses to not just reach their consumers however to engage with their customers in two-way discussions where relationships are forged. It has to do with people, culture, connection, and storytelling. That’s the heart of social networks and its power; it assists people and organizations connect and help each other, brings awareness where it’s required, and encourages individuals to gain from each other, share stories and celebrate wins.

When the opportunity to speak to Hootsuite about the CEO role presented itself, I was delighted. Social media management is a mostly untapped and growing $28 billion international market opportunity, and Hootsuite is important in helping clients inform their stories and connect with others, all while providing significant insights to the very people it links. Modification in this industry is constant, which is, in part, what drew me here. I grow in modification. This inflection point in Hootsuite’s journey is one I have actually seen before and provides me the chance to apply my transformational experience to continue to unlock worth and innovation for consumers in this currently growing company. What excites me the most is the prospect of working with the team at Hootsuite to provide what our consumers need to drive their companies forward.

We have an amazing chance to help hundreds of thousands of organizations harness the power of social media to make their businesses effective, and I’m enjoyed belong to the Hootsuite team. The team is an effective principle, and I have seen what the power of working together can accomplish. It’s an unbelievable honor to join this culture that is steeped in inclusion, function, and a customer-first focus. Together we will compose Hootsuite’s next chapter.

Check out the main news release announcing Irina Novoselsky’s position as CEO of Hootsuite.

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