Automattic Announces Blaze Advertisement Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new ad network called Blaze which positions marketing on complimentary WordPress.com sites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the business owner who developed the totally free WordPress open-source content management system (CMS).

Blaze Advertising Network

The marketing network was originally presented in April 2022 as a network solely for Tumblr users to put ads on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress dashboard at wordpress.com/advertising to start picking pages to advertise.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be set up, either the complimentary or exceptional version works.

Those who are utilizing Jetpack can then begin the campaign from the WordPress.com control panel at https://wordpress.com/home.

From there a user browses to the Posts or the Pages screen and scrolls to select the posts or pages for advertising, clicking a three-dot (ellipsis) menu to choose the Promote with Blaze choice.

The user interface allows advertisers to pick the audience that will see the ads. Audience selection is segmented by what continent the ads will appear in, what sort of devices will see the advertisements (mobile or desktop) and by what subject the ads will be displayed in.

Where Blaze

Ads Are Shown The marketing can appear from among countless Tumblr and totally free WordPress.com websites. Management of the Blaze ad campaign is done through the control panel interface at wordpress.com/advertising.

The projects are set up by a day-to-day budget and by dates that the advertising will be shown. Blaze ads include a title, a bit and an image.

According to the Blaze assistance page:”Title: This appears above your image and as bolded text. You can compose an optimum of 80 characters here, utilize them sensibly to capture the viewer’s attention.

Bit: A brief text description of your post that appears beneath your image. You can write a maximum of 120 characters here. We advise utilizing this text to support your heading and offer viewers more context about what they will see when they click the ad and get to your content.

Image: Publish an image to represent your post. You can utilize the crop tool to change your image’s appearance in the ad.”

Read the official statement by Automattic:

Introducing Blaze: A New Method to Spark Your Growth on WordPress.com

Featured image by SMM Panel/Asier Romero