Social Network RFP: Free Templates and Examples

Posted by

Social media RFPs (requests for propositions) are the beginning places for many effective social media strategies, campaigns, and collaborations.

Really, a social networks RFP template is the beginning location. Developing a terrific RFP for social media marketing services isn’t easy, after all.

Write something too vague, and you’ll be sorting through unhelpful applications.

Leave a lot of concerns unanswered? You’ll spend all your time writing lengthy reactions to emails from interested vendors.

Whether you’re a firm or vendor, what you get out of a social media RFP depends on what you put into it. So why not utilize a tried-tested-and-true social media RFP design template to set your job or brand off on the right foot?

Perk: Get the free social networks RFP design template to produce your own in minutes and find the best agency to help you attain your goals.

What is a social networks RFP?

Here’s some essential marketing vocab for you: RFP stands for “ask for proposal.”

A social networks RFP is an open require pitches, whether for a one-off project or a longer-term collaborative relationship. It can be put out to social networks marketing firms or specific specialists.

Your RFP for social media marketing services might do the following:

  • detail a particular project or require your organization wishes to address (for example, the promotion of a limited-edition line of belts for dogs)
  • welcomes companies, management platforms, or other vendors to pitch general creative ideas or options for your brand name as an entire

The RFP process supplies a method for a business to veterinarian ideas and providers before dedicating to a considerable cooperation or long-lasting agreement. Why would not you want to scope out your alternatives before locking one down?!

A good RFP for social networks management services should supply background, explain the project and its goals, and spell out bidder requirements.

That being said, it’s a delicate balance between offering information and oversharing. The art of an RFP for social networks lies in supplying the needed amount of detail while leaving room for imagination. It deserves taking your time and doing it right, however, because the better your RFP, the much better the supplier proposals will be.

(FYI: RFPs can be utilized for other company needs also. You may produce an RFP for help with a print marketing project or for making services. A social networks RFP is specifically seeking propositions in the field of social networks marketing.)

What to consist of in a social networks RFP

Wondering what to consist of in your social networks RFP?

While every RFP is various, many strong social networks RFPs include a few common aspects. (Just check out a few social networks RFP examples, and you’ll see these exact same details turning up once again and once again and once again.)

Your social networks material ought to be innovative, but when it concerns social media RFPs, it really is best to stick with a proven structure.

Whether you wish to work with a social networks company, digital marketing company, or private professional, we advise including these ten sections (in this order!) for your next social networks RFP.

1. Introduction

2. Business profile

3. Social media community

4. Job purpose and description

5. Difficulties

6. Key questions

7. Bidder credentials

8. Proposal guidelines

9. Project timelines

10. Proposal examination

We have actually parsed out each section so you can get a better sense of what it must consist of in your RFP for social networks services.

1. Intro

This is your first impression: a possibility to give a big-picture summary of what you’re trying to find. It’s like your objective on a resume.

Supply a top-level summary of your social networks RFP. This short area needs to consist of crucial information such as your company name, what you’re looking for, and your submission due date.

Here’s an example:

Phony Company, Inc., the global leader in fake companies, is trying to find a phony social networks awareness campaign. We are accepting proposals in response to this phony ask for proposition till [date]

2. Company profile

Time to peel back some layers and let the reader understand what your brand is all about.

Share some background on your business. Attempt to surpass the boilerplate and supply information that might relate to an RFP for social networks marketing services. This might include your:

  • Mission declaration
  • Core values
  • Target customers
  • Secret stakeholders
  • Competitive landscape

If including any of the above in your social media RFP would require divulging trade tricks, keep in mind that additional info is available upon request and/or NDA signature.

3. Social network community

In order to get excellent social media proposals, you have actually got to offer your vendors a peek behind the drape. Understanding is power!

Offer vendors a summary of how your company utilizes social networks. Let them understand which social channels you’re most active on or which networks you’ve picked to avoid. Some other things you may mention in this section might include:

  • A summary of active accounts
  • Important elements of your social marketing strategy
  • Overviews or links to past or ongoing campaigns
  • Appropriate social analytics (e.g., audience demographics, engagement, a social networks audit, etc)
  • Highlights from your social accounts (e.g., material that carried out well)

Discover Puerto Rico described its large range of social networks accounts in its social media RFP, clarifying the difference in between their leisure audience and their company audience.

SOURCE: Discover Puerto Rico An essential factor to supply this intel in your social networks RFP is to avoid repeating. Without this information, you might end up with social media proposals that are too comparable to past ideas, which is ultimately a waste of everyone’s time.

The better a supplier can understand your social networks landscape, the much better they’ll be able to deliver a successful principle.

4. Project purpose and description

Describe the function of your social media RFP. What are you trying to find? What social media objectives are you wishing to attain? Be as particular as possible.

Some examples might include:

  • Promote awareness of a brand-new shop opening in [place]
  • Gain new fans on a recently introduced social networks channel
  • Boost factor to consider for an existing product or service
  • Produce more leads via particular social media channels
  • Establish your company as an idea leader
  • Share company worths or initiatives with a target market
  • Run a seasonal promotion or social contest

Keep in mind, social networks projects can and ought to consist of multiple goals. Each goal offers a box for a vendor’s proposition to tick off.

This RFP from SkillPlan details the business’s main objectives and secondary objectives clearly and concisely.

SOURCE: Merx Think about using primary and secondary goal classifications so that it’s clear what matters most.

5. Difficulties

The struggle is genuine … real essential to show your prospective new social networks partner, that is.

The majority of business are well aware of the distinct challenges they deal with on and off social media, however an uninitiated 3rd party won’t have that exact same understanding.

Determine obstructions in advance in your social media RFP so you can interact to fix or work around them.

Challenges may consist of:

  • Client sensitivities (e.g., anything that would assist a supplier prevent pressing known discomfort points)
  • Legalese (e.g., troublesome disclaimers and disclosures that typically obstruct of creative principles)
  • Regulatory compliance (are there age or other restrictions related to marketing your product?)
  • Distinction (is it challenging to differentiate your services or product from rivals?)
  • Social media security (have you dealt with issues with scammers or hackers in the past?)

Resource and spending plan challenges might matter here, too. Does your business have enough staff to support required client service and neighborhood management? Be sincere. The best proposals might provide vital solutions.

6. Secret questions

It’s going to be tough for a supplier to provide a terrific response when they do not understand what you’re requesting for.

That’s why it’s super common to find questions in social media RFPs utilized for marketing purposes. They often follow or are consisted of as a subsection in Challenges. Sometimes, they just ask: How will your proposal address these difficulties?

Consisting of concerns is a way to make certain that propositions supply the services or answers head-on rather than evade or skirt around them. If your company faces substantial challenges, these responses will make it easier to examine the propositions you get.

7. Bidder credentials

Sure, there’s a possibility a young hotshot with a heart of gold is going to just crush your project, but opportunities are you’re trying to find someone who’s existed and done that. So request for what you want.

The bidder certifications area of a social networks RFP is where you can request details on why a company might be distinctively qualified to take your task on.

Experience, previous projects, team size, and other qualifications are necessary elements when assessing suppliers who address your RFP for social networks marketing services.

Consist of certifications that will produce a successful job, assist you evaluate social media proposals, and are necessary to your organization. For instance, while it may not concern a social media RFP, your business might prefer B Corps.

Some things to ask for:

  • Information on the size of the supplier’s group
  • Evidence of social networks training and certification (Hootsuite’s social marketing education and certificate program, for example)
  • Examples of deal with previous or existing clients
  • Client reviews
  • Arise from previous campaigns
  • A list of workers– and their titles– who will deal with the job
  • Job management approach and strategy
  • Resources that will be committed to the task
  • Anything else about the supplier and their work that is essential to you and the execution of the job

Sure, you can neglect the bidder certifications area, however you might end up with a lot of applications that do not have the information relevant for you to decide. So include anything and everything you want to see from prospective vendors.

8. Proposition standards

This is where you enter into the nitty gritty: how exactly do you desire this social media RFP packaged and provided?

This area needs to cover proposal submission essentials: when, what, where, and how much. Show the deadline for submission, how proposals need to be formatted, and the level of information you need for spending plan breakdowns.

The Federal Government of Nova Scotia gives vendors a clear outline for their proposals.

SOURCE: Nova Scotia If your company has brand name standards, social media standards, a social media design guide, or any other appropriate resources, include links or details on where suppliers

can discover them. Make sure to include a point of contact too. Our social networks RFP template puts contact info in the header. However it does not matter whether you put it first or last, so long as it’s available for firms to direct questions or clarifications.

9. Job timelines

Every social media RFP ought to suggest proposition and task deadlines– that’s why you will not discover a social media RFP example without one.

In this section, provide a structured proposition schedule that suppliers can follow. If your job is connected to a particular date or event, include those key shipment dates too, but if you’ve got some flexibility, it’s okay to be broad here.

A social media RFP timeline might include:

  • Deadline to RSVP involvement
  • Fulfilling period with vendors for preliminary discussions
  • Due date for firms to send concerns
  • Proposal submission due date
  • Finalist selection
  • Finalist presentations
  • Selection of winning proposal
  • Contract negotiation period
  • When notices will be sent out to bidders who were not chosen
  • Include a hard due date or target project date. If crucial turning point and deliverable due dates are currently in place, that should be indicated here too.

10. Proposal evaluation

Just like your instructor provided you with a rubric back in your schooldays, you must provide suppliers a clear set of judgment standards to work towards. How can they wow you if they do not know what wows you?

Both you and potential vendors must know ahead of time how their proposals will be evaluated. Note the criteria you will determine and how each category will be weighted or scored.

The National Institute of Urban Affairs supplies a comprehensive chart laying out how each application will be evaluated. Intimidating? Yes. Crystal clear? Also yes.

SOURCE: National Institute of Urban Affairs Be as transparent about your agency selection process as possible. If a rubric design template or scorecard is available, include it here. If critics will offer comments, let bidders know whether they need to or need to not anticipate to receive them.

Lastly, suggest the mentioned budget’s role in your decision-making procedure. Will it be exposed to evaluators after they’ve scored the proposition? How will cost vs. value be identified?

Social network RFP design template

If you skimmed all that material, we do not blame you– it’s a lot to take in and process!

That’s precisely why we developed this totally free social networks RFP example: a template to make things simple for you.

Utilize this social media RFP template as a starting point, and customize it to your needs. You’ll be able to utilize this to create your own in minutes and find the ideal supplier to assist you accomplish your goals.

Save time handling your social networks existence with Hootsuite. From a single dashboard you can publish and schedule posts, find pertinent conversions, engage the audience, step results, and more. Try it free today.

Start