30 Material Marketing Stats You Need To Know

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Material continues to rule most marketing techniques, and there is evidence to support my assertion.

Put simply, material marketing is a vital element of any digital marketing technique, whether you’re running a little regional service or a large international corporation.

After all, material is indisputably the extremely lifeblood upon which the web and social networks are based.

Modern SEO, for all intents and purposes, has successfully become optimized content marketing as Google demands and rewards organizations that create content demonstrating Expertise, Authority, and Trustworthiness to the benefit of their customers.

Material marketing includes producing and sharing important, relevant, amusing, and constant material in different text-based, video, and audio formats.

The primary focus ought to be on bring in and retaining a plainly defined audience, with the supreme objective of driving rewarding client action.

However with a lot material being produced and shared every day, it is very important to stay upgraded on the current trends and best practices in content marketing to keep pace.

To help you do just that, here are 30 content marketing stats I think you need to know:

Material Marketing Usage

How many businesses are leveraging material marketing, and how are they preparing to find success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers use content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Material Marketing Research Study carried out by CMI found 40% of B2B marketers have a recorded content marketing method; 33% have a method, but it’s not documented, and 27% have no method whatsoever.
  4. Half of all online marketers state they outsource some material marketing.
  5. The pandemic increased material use by 207%.

Content Marketing Strategy

What methods are content online marketers using or discovering to be most reliable?

  1. 83% of marketers think it’s more efficient to develop higher quality content less frequently.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of participants stated they believed it was very important to be “always on” for their consumers, whereas 23% thought content-led communications were most reliable for tailored targeting functions.

Kinds of Material

Content marketing was synonymous with posting blogs, however the web and material have actually evolved into audio, video, interactive, and meta formats.

Here are a few stats on how the different kinds of content are trending and performing.

  1. The top 3 types of material being developed by marketing groups in 2022 included videos, blog sites, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top 2 content types that B2C online marketers used in the last 12 months. Their use of long-form posts increased to 42% from 22% in 2015.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient kind of social media content.
  4. 40.8% of marketers stated original graphics (infographics, illustrations) assisted them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C online marketers expected their company to invest in video marketing in 2022. (Source: CMI)
  6. Short content (300-900 words) attracts 21% less traffic and 75% less backlinks than short articles of typical length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed content, with purchasers spending approximately 8.5 minutes viewing fixed material items and 13 minutes on interactive content items. (Source: Mediafly)

Material Distribution

It is not simply sufficient to create and publish material.

For a material technique to be effective, it needs to consist of distributing material through the channels frequented by a service’s target audience.

  1. Buy Facebook Verification Badge was the top distribution channel for B2C online marketers in the past 12 months and the channel that drove the best results. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most typical and top-performing natural social media circulation channel.
  3. 80% of B2B marketers who utilize paid distribution usage paid social media marketing (Source: CMI)

Content Usage

Once content reaches an audience, it is necessary to understand how an audience consumes the content or does something about it as an outcome.

  1. A 2021 DemandGen research study exposed 62% of those making B2B purchase choices said they relied more on practical content like case research studies and visual content, such as webinars, to direct their purchasing choices and citing a higher emphasis on the credibility of the source.
  2. Purchasers are willing to invest no more than 5 minutes reviewing most content formats. (Source: DemandGen Content Preferences Study)
  3. In a current post, blogger Ryan Robinson reports the average reader spends 37 seconds reading a blog site.
  4. 65% of participants to DemandGen’s study stated they provide more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Material Marketing Performance

Among the main factors content marketing has removed is its ability to be measured, enhanced, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading 3 objectives content marketing helps them to accomplish are creating brand awareness, constructing trust, and educating their target market.
  2. Material marketing creates three times as many leads as traditional outbound marketing but expenses 62% less (Source: CMI).
  3. 56% of marketers who leverage blogging state it’s a reliable strategy, and 10% state it generates the greatest ROI (roi). (Source: Hubspot blog site research study)
  4. Over 60% of online marketers determine the success of their material marketing strategy through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget modifications and the desire to purchase specific marketing methods are excellent indicators of how popular and effective these techniques are at a macro level.

The following statistics certainly seem to show online marketers have actually purchased into the worth of content.

  1. 61% of B2C online marketers in CMI’s 2021 study said their 2022 content marketing spending plan would surpass their 2021 budget.
  2. 22% of B2B marketers stated they spent 50% or more of their total marketing spending plan on material marketing. In addition, 43% saw their material marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All kinds of marketing come with obstacles associated with time, resources, expertise, and competitors. Acknowledging and attending to these obstacles head-on with well-thought-out methods is the very best way to overcome them and understand success.

  1. Top difficulties included “bring in quality leads with our content” (41%), “creating enough traffic and promoting our content” (39%), “producing material that resonates with our audience” (31%), and “showing the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), modifications to social media algorithms (53%), and information management/analytics (48%) are among the top issues for B2C online marketers. (Source: CMI)
  3. 47% of individuals are seeking downtime from internet-enabled gadgets due to digital fatigue (Source: EY Survey)

Time To Start

As you can clearly see and maybe have actually currently recognized, content marketing can be a highly effective and cost-efficient method to create leads, construct brand name awareness and drive sales.

Those going to put in the work of constructing a recorded material strategy and performing it by producing, dispersing, and optimizing high-value, appropriate customer-centric material can gain considerable business rewards.

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Included Image: Deemak Daksina/SMM Panel