Google worries the importance of consisting of several date signs on web pages to guarantee that the proper date appears in search results.
After a mistake with dates in Google News that Glenn Gabe highlighted on Twitter, Google’s Search Liaison Danny Sullivan advises the neighborhood of the advised practice of consisting of numerous date signals on websites to prevent similar mistakes.
Here’s our guidance on dates: https://t.co/SwbFzZePsNhttps://t.co/crExeaQrVz
Understand that ideally, the meta data alone would seem to some to be enough, and we’ll keep working to enhance. However there are good reasons why we like multiple date signals present.
— Google SearchLiaison (@searchliaison) January 5, 2023
Unreliable or outdated dates can lead to confusion and discourage users from checking out the site.
That implies Google needs to get it right. However, publishers should do their part by offering Google with the proper signals.
Sullivan links to Google’s documentation on influencing byline dates in search results page, which mentions:
“Google does not depend upon a single date factor because all factors can be susceptible to concerns. That’s why our systems look at numerous factors to identify our best estimate of when a page was released or substantially upgraded.”
Although Google does not guarantee that a byline date, whether visible or contained in structured data, will be displayed in search results, following its guidelines assists Google algorithms find and process the info.
Here’s more details about how to interact to Google which date you desire it to show in search engine result.
Best Practices For Post Dates In Google Search Results Page
There are numerous ways to ensure that the right date is displayed in search results page:
- Use the
- Utilize the lastmod tag: The lastmod tag, which is consisted of in the
aspect, is utilized to show the last time a website was modified. Online search engine can use this information to assess the relevance and freshness of the page, and may incorporate it into their search results.
- Use the pubdate tag: For blog site or news websites, the pubdate tag can be utilized to specify the date a post was published. This tag must be positioned within the
aspect and will help online search engine in identifying the publication date of the short article.
- Use the short article: published_time tag: Like the pubdate tag, the post: published_time tag can be used to indicate the publication date of a short article. This tag, which belongs to the short article: prefix, need to be positioned in the HTML page component.
In addition to effectively using HTML tags to specify the date, keeping your content fresh can increase the likelihood of Google displaying the correct date.
Last but not least, it is very important to minimize signals that could be puzzling to Google, such as showing several dates on the exact same page.
To help guarantee accurate dates in News and Search, Google’s assistance states that posts need to consist of one clear, noticeable date and time, ideally situated between the heading and the article text.
Google is dealing with enhancing its capability to spot and show post dates with very little signals, but it’s not rather there yet.
Till then, publishers are highly recommended to follow Google’s best practices for article dates.
Featured Image: Igal Vaisman/SMM Panel